5 Must-Know Marketing Tips for Contractors During Covid-19
Covid-19 has been looming upon us for quite some time.
Health officials all across the world have advised people to stay inside their homes in order to curb the spread of the virus.
Physical businesses have been asked to shut down their operations.
The economy has taken a massive hit.
But what if I told you, that it’s one of the best times to connect with your customers?
Imagine the number of people scrolling their social media feeds.
That's the number of potential customers you'll be missing out on if you don't start promoting your business online.
And that’s exactly what we will be taking a look at here.
In this blog post, we will be discussing some of the best tips you should follow during Covid-19.
Top Marketing Tips for Contractors During Covid-19
Listed below are the points we’ll be discussing:
• Leverage Social Media
• Boost Your SEO Efforts
• Boost Your PPC Efforts
• Prepare Yourself for the Bounce-Back Surge
• Publish High-Quality & Value-Adding Content on a Regular Basis
Leverage Social Media
Don’t we love scrolling our social media feeds?
Well, with people staying inside their homes, the number of users scrolling their social media feeds has increased exponentially.
And trust me when I tell you, if you don’t begin your social media marketing journey during this time, you will be missing out on a lot.
It’s one of the most important marketing tips contractors should know about.
Right now, what people are looking forward to the most is for all of this to be over.
They’d love nothing more than brands sharing some good news, in any form. We are surrounded by negativity. And if you just shine the light of positivity, your audience will love interacting with you.
Let them know the precautions you are currently taking in order to curb the spread of the virus.
Connect with them on Facebook, Instagram, LinkedIn, or anywhere they are.
Don’t be afraid of promoting your good deeds on these platforms.
It’s time for all of us to unite. All you need to do is to be the messenger.
Boost Your SEO Efforts
If you don’t have a website, you are missing out on a lot.
It’s the era of digitalization and every business out there should, without any doubt, have a website.
And the thing is, it should be user-friendly and top-notch.
If there’s anything you’d like to convey to your audience, you should mention it on your website. Right from your brand’s value to the services you are willing to offer, let your audience know everything.
But wait! That’s not it.
You need to ensure that your website appears at the top of the search engine results.
“The best place to hide a dead body is page II of Google Search Results.”
If you don’t appear on Page I, you will be missing out on 90% of your audience.
And that’s where Search Engine Optimization comes in.
It’s time you started working on your website’s SEO to make sure that it appears at the top of the search engine results.
Boost Your PPC Efforts
That’s another one of the most important marketing tips for contractors during Covid-19.
I’d advise you to avoid pausing your paid campaigns during this time.
That’s because most of us are in front of our screens, looking for a change.
One of the reasons why you should consider running PPC campaigns, during the time of Covid-19, is due to the fact that most of the people have put a pause on their PPC campaigns.
The competition isn’t as fierce as it used to be.
You’ll be having a competitive advantage.
Cost-per-clicks, on average, have been reduced by a massive 6% across all the verticals.
Hence, you shouldn’t have any second thoughts on running your PPC campaigns.
Prepare Yourself for the Bounce-Back Surge
It’s no secret that the Covid-19 pandemic will soon come to an end.
It’ll fade after a few months.
Things will start getting back to normal. You’ll be able to travel to places and share a beer with your friends at your favorite place.
But what’s more important is that you should have a bounce-back plan for your business.
SEO’s a long-term strategy.
If you begin with your SEO efforts today, you can expect to witness results within a span of 4-6 months.
You need to have a plan for how you will be conducting your business operations, once the restrictions have been completely lifted.
And once the pandemic has been dealt with, you need to ensure that you have achieved your goals.
Pausing your marketing campaigns right now will have a negative impact on your business in the near future. It's time to anticipate the low times. All we need to do is to prepare as well as press now in a world where others are simply letting up.
And if you do that, the results will definitely be in your favor.
Publish High-Quality & Value-Adding Content on a Regular Basis
Can you guess why we are constantly publishing blog posts on our websites?
That’s because people, all across the world, are heading over to the Internet for valuable information, now more than ever.
You need to focus on their pain points.
That’s the only way you will be able to leave an outstanding impression on them and generate more leads.
On top of this, publishing value-adding blog posts will even help you boost your SEO efforts.
Before you get started, you need to have a content strategy in place.