Instead of waiting for your customers to ask for it, you should be proactive and ask them if they need it
One of the top questions we get asked by our contractors is how to get started with their first customer to do financing. We’ve worked with hundreds of contractors in the past few months and we know by experience contractors who brought their first customer to financing will usually bring their second, third, fourth… within a few weeks. The hardest part is the first.
The best way to get your first financing customer is through face-to-face estimates. If your company’s sales reps are doing these estimates, forward them this article and let them read it, because it could very well help them close more.
During the estimate, don’t just give a big estimate, also give them a monthly quote: “Ok so your project is going to be $10,000. We also offer financing options which will bring the price as low as $170 monthly. I can send you more info if you’re interested.”
“Your project is going to be $10,000. We also offer financing options which will bring the price as low as $170 monthly. I can send you more info if you’re interested.”
Just by giving every customer a monthly payment quote, you will soon see more customers will check their rates on your financing page, because a monthly payment quote is almost always more appealing than a big price tag.
"A monthly payment quote is almost always more appealing than a big price tag."
Think of an example of most folks buying a car. If the dealership says: “Ok your car is going to cost $45,000 and you need to pay one third today as a deposit.” to every customer, they’d be out of business. That’s why they always include a monthly payment in it. So a $45,000 Mercedes is now $250 a month. That’s how they made these sales.
That’s it — use our mobile app to give your customer a monthly quote when giving them the estimate, and you’ll see sales coming in very soon.